Practice technology: Ophthalmology video content offers patient-facing solution

David Hutton

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OT Staff Reports

Ocular Innovations debuts an option that delivers content touchpoints through a frictionless mobile experience.

In an effort to optimize the overall patient experience, Ocular Innovations, a division of Engage Technologies Group Inc., announced the debut of its ophthalmology content video library targeting the ophthalmology industry.

The company is providing ophthalmologists worldwide access to high-value short-form video content through its "Human Experience Platform" (HXP), which leverages mobile-centric technologies as a patient education and protocol compliance tool.

By collaborating with key opinion leaders in the field, Ocular Innovations has identified the pain points for both the patient and the ophthalmologist and simplified the process for all involved by eliminating communication friction and redundancy.

Patients simply opt-in once to receive Ocular Innovations' proprietary pre-appointment, pre-op, and post-op videos.

According to the company, the videos are pushed directly to the patients' smartphones without downloading an app, using email, logging in, or creating an account.

The videos can be watched anywhere, anytime. They close critical knowledge gaps for the patient by informing them what to expect in surgical processes, treatment options, and recovery.

As a result, patients are more educated and informed, which often results in more advanced options, such as enhanced, premium intraocular lenses.

According to David W. Shoemaker, MD, Center for Sight, and founder and director of Cataract and Lens Replacement Surgery in Sarasota, FL, the company has crafted ophthalmology-specific video content delivered through its easy-to-use mobile intelligence platform helps us dramatically improve the patient experience.

“Finally, we can educate the patient before, during, and after their first appointment with us in a very compelling way that gives patients confidence in their expectations and minimizes fear and concerns around any surgical or non-surgical procedure," he said in a statement.

Ocular Innovations' ophthalmologic short-form video content library includes such critical vision topics as cataracts, LASIK and refractive surgeries, dry eye, astigmatism, hyperopia, myopia, presbyopia, glaucoma, macular degeneration, diabetic retinopathy, and more.

The company delivers short-form video content to end-users without using an app, email, password, or login creates consistent messaging and patient engagement, empowerment, and confidence while delivering frictionless improvements in care delivery.

The platform capabilities, including data analytics that provides visibility and value of the patient experience, extend the clinical brand with scheduled virtual patient interactions throughout their protocol adherence.

This includes a patient CareCart stocked with recommended products curated and recommended by Ophthalmologists and clinical experts.

According to Gregory Parkhurst, MD, FACS, founder and president of Parkhurst NuVision in San Antonio, TX, the Ocular Innovations solution allows ophthalmologists to deliver information to their patients consistently before they even come into their first appointment.

“This vital education provides patients with many answers to questions they have pre-appointment so that they are informed, confident, and reassured about the experience they are about to undergo," he said in a statement.

Ocular Innovations was formed in 2018 by Michael Bboerner, CEO and founder of Engage Technologies Inc. The company pairs mobile intelligence technology with video content that engages directly with patients. The event-based content is white-labeled for clinic or manufacturer branding.

Moreover, the company’s “zero friction” mobile experience streamlines patient knowledge and education at the precise moment where the height of interest and time of need converge. This is applicable when patients prepare for office visits, consultation, and critical procedures.

According to James Strafuss, president and general manager of Ocular Innovations, the launch of the ophthalmology video content library drives efficiency in the patient journey.

Straguss noted that the mobile intelligence storytelling allows ophthalmologists to further equip Ophthalmologists with a solution they have always wanted for their patients — a just-in-time, friction-free, anxiety-relieving, journey describing, 'yellow brick road' to follow seamlessly.

“We can finally help Ophthalmologists and their clinical teams streamline and measure every step across the patient care continuum without patient portals, apps, email, or logins,” he said in a statement. “Simple is finally possible."

According to the company, it has closed the loop on previously friction-filled, disconnected, and inconsistent patient communications that have plagued the health care delivery spectrum for years.

Ocular Innovations' clients can elevate and simplify the patient communication experience by driving lead generation, lead capture, conversion, education, and retention over the life of each patient and their family.