Vision Expo East marks 25 years

February 15, 2011

The International Vision Expo East and Conference was to celebrate its 25th year, March 16 to 20, at the Jacob K. Javits Convention Center here.

New York-The International Vision Expo East (VEE) and Conference will celebrate its 25th year, March 16 to 20, at the Jacob K. Javits Convention Center here.

To mark the silver anniversary, conference organizers have planned a host of new improvements and courses to benefit attendees. This year, more than 60 new courses have been added to a schedule covering more than 220 unique concepts including clinical care, new technologies, patient care, and practice management.

One highly anticipated addition to the continuing education (CE) program is the Management and Business Academy (MBA), created by CIBA Vision and Essilor and endorsed by the American Optometric Association. The day-and-a-half program, which kicks off the conference, comprises 10 hours of classroom instruction that will provide proven techniques, from effectively managing staff and finances to developing patient loyalty and boosting referrals.

Attendees also can look forward to a new breakout of course content. This year, the CE program will be divided into interest areas, making it easier for attendees to select courses focused on a particular topic or to create an educational strategy that combines sessions from multiple areas.

CE program highlights

Expand business solutions, such as managing people, processes, and expenses through MBA, Visionomics, boot camps, and e-technology courses. Some topics will include:

Through the medical/clinical course offerings, attendees can advance their clinical knowledge with hands-on technical practice, case history reports, and the latest advances in treatment strategies. Topics will include:

Keep up with the latest in optical technology. Learn about new exam instrumentation and treatment strategies, how the technologies work, optimal patient selection, what to present to patients, and how best to implement these new technologies within your practice. Topics will include:

See the latest in contact lenses. Topics will include:

Navigating the show

Conference organizers not only have increased floor signage, but also have seized technology to help attendees better navigate the show floor.

The new online "My Show Planner" helps attendees prepare for the show by allowing them to search exhibitors and products and create agendas. It also syncs with the new Vision Mobile Smartphone application, which also provides the ability to explore exhibitor show specials and navigate the show with an interactive interface.