Nutrition partners

March 23, 2011

Nutraceuticals provider ScienceBased Health (SBH) and optics manufacturer Hoya Surgical Optics (HSO) have formed a partnership.

Houston-Nutraceuticals provider ScienceBased Health (SBH) and optics manufacturer Hoya Surgical Optics (HSO) have formed a partnership.

Under the terms of the agreement, HSO will be a sales agent for the SBH line of nutraceuticals in the ophthalmic market. SBH’s products already are distributed by ophthalmologists throughout the United States. HSO’s sales force will help expand awareness of nutrition’s role in eye care and provide guidance on how nutrition can best fit within the offerings of an eye-care practice.

“Our partnership will advance our companies’ common goals of improving ocular health, enhancing patients’ quality of life, and increasing the efficiency and profitability of eye-care practices,” said Alain Magro, president and chief executive officer of SBH.

Jake Vander Zanden, president of Americas for HSO, said, “We chose to partner with SBH because of their leading-edge approach, high quality standards, and long, successful track record delivering value to eye-care practitioners and their patients. Their unique expertise working with eye-care practices to enhance patient care is unmatched and complements HSO’s goal of providing a more holistic approach to patient care.”