
Campaign against squinting
Transitions Optical Inc. has a new campaign and contest, ?Life Less Squinty,? designed to promote the benefits of its lenses for glare and ultraviolet light protection.
Pinellas Park, FL-Transitions Optical Inc. has a new campaign and contest, “Life Less Squinty,” designed to promote the benefits of its lenses for glare and ultraviolet light protection.
Through June 30, patients can participate in a “15 Minutes of Fame” contest by visiting
The Life Less Squinty Web site features a series of interactive banners designed to reinforce the potential consequences of squinting-such as premature aging and diminished sex appeal-and show how the company’s lenses are designed to adapt automatically to provide vision in changing outdoor lighting conditions and reduce squinting. The site offers a side-by-side comparison of the company’s family of products and encourages patients to visit their eye-care professionals to learn more.
Eye-care professionals can align their local marketing efforts with the campaign by sharing the
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