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Arthur De Gennaro

From exam to dispensary: Making the ‘hand-off’

June 28, 2018
  • Arthur De Gennaro
  • Aron M. Arkon

Low capture rate. One of the most overlooked revenue-generating areas of your practice may be “right under your nose,” as the saying goes. It has to do with the way you (or your physicians) conclude a comprehensive eye examination.

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How the front desk can influence optical sales

March 15, 2018
  • Arthur De Gennaro

Let's examine the most successful things your front office can do to improve dispensary sales.

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Unlock treasure of a trunk show

June 15, 2012
  • Arthur De Gennaro

A trunk show is one of the most productive business strategies to generate revenue, excitement, and buzz for your dispensary.

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A place in the sun

May 15, 2012
  • Arthur De Gennaro

The premium sunglasses business is very trendy.

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What's your warranty policy?

January 15, 2012
  • Arthur De Gennaro

Consider if selling an extended warranty makes sense for your dispensary.

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Set optical sights on inventory turns

April 15, 2011
  • Arthur De Gennaro

Measure your inventory turns monthly.

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How much space does your optical dispensary need?

November 15, 2008
  • Arthur De Gennaro

Determining the optimal size for an optical dispensary will allow the practice to obtain the highest return on investment and return on assets. The optimal size can be calculated in one of two ways. The first is to determine the number of dollars each square foot of space can generate. The second method is to calculate the percentage of total practice revenues the dispensary represents. Whichever method is used, remember the general rule for dispensary size: "bigger is better."

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Resource Topics rightRail

  • Resource Topics
  • Partner Content
  • Dry Eye Awareness
  • Ocular Surface Disease
  • Wet AMD
  • IOL Advances
  • Therapeutic Cataract & Refractive
Shifting The Paradigm for Retinal Disease Management: The Value of Modern Electroretinography
Video on CATALYS® Laser System presented by Johnson & Johnson
Video on WHITESTAR SIGNATURE® PRO System by Johnson & Johnson
CME Activities
DEXYCU® (dexamethasone intraocular suspension) 9% Case Study Series

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Ophthalmology Times: Nov. 15, 2019
Nov 20, 2019 Vol 44 No 19
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