Low capture rate. One of the most overlooked revenue-generating areas of your practice may be “right under your nose,” as the saying goes. It has to do with the way you (or your physicians) conclude a comprehensive eye examination.
Arthur De Gennaro
Let's examine the most successful things your front office can do to improve dispensary sales.
A trunk show is one of the most productive business strategies to generate revenue, excitement, and buzz for your dispensary.
The premium sunglasses business is very trendy.
Consider if selling an extended warranty makes sense for your dispensary.
Measure your inventory turns monthly.
Determining the optimal size for an optical dispensary will allow the practice to obtain the highest return on investment and return on assets. The optimal size can be calculated in one of two ways. The first is to determine the number of dollars each square foot of space can generate. The second method is to calculate the percentage of total practice revenues the dispensary represents. Whichever method is used, remember the general rule for dispensary size: "bigger is better."