Arthur De Gennaro



From exam to dispensary: Making the ‘hand-off’

How the front desk can influence optical sales

Let's examine the most successful things your front office can do to improve dispensary sales.

Unlock treasure of a trunk show

A trunk show is one of the most productive business strategies to generate revenue, excitement, and buzz for your dispensary.

A place in the sun

May 15, 2012

The premium sunglasses business is very trendy.

What's your warranty policy?

January 15, 2012

Consider if selling an extended warranty makes sense for your dispensary.

Set optical sights on inventory turns

April 15, 2011

Measure your inventory turns monthly.