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Viva, Iconix ink deal to make, distribute Rampage brand
Viva International Group and Iconix Brand Group have signed a multi-year licensing agreement for Viva to produce and distribute Iconix Group's Rampage Eyewear brand globally.
Key Points
Somerville, NJ-Viva International Group and Iconix Brand Group have signed a multi-year licensing agreement for Viva to produce and distribute Iconix Group's Rampage Eyewear brand globally.
Rampage Eyewear will consist of approximately 20 styles that feature a variety of handmade acetate and metal styles. Intricate treatments will include floral plaques, subtle logo treatments, and laser-etched detailing.
The new collection of optical styles will be presented at Vision Expo East 2009. An advertising campaign is scheduled for January 2009 to showcase the Rampage Eyewear brand's fashion-forward eyewear styles.
