Vision-Ease names finalists for award

Minneapolis, MN-Vision-Ease labs, a designer, manufacturer, and distributor of polycarbonate ophthalmic lenses, has named its 2004 Sun Rx Lab of the Year finalists: Homer Optical, Midland Optical, Select Optical, and VSP. Criteria for this award involved year over year of growth, introduction of the new SunRx Melanin, and support of the entire SunRx product line. The winner will be announced at Vision Expo East in New York City this month.

Vision-Ease is kicking off its 2005 SunRx Rewards Program, which offers cash and prizes for supporting SunRx. Eye-care providers can earn $25 and 10 reward points for every five pairs of SunRx polycarbonate lenses they dispense.

Also, Vision-Ease recently partnered with SunStar Labs to promote SunRx at the Las Vegas Marathon and Fitness Expo. More than 25,000 people attended the 2-day Fitness Expo in February, making it a good opportunity for the companies to educate outdoor enthusiasts about the benefits of SunRx and SunRx Melanin polarized lenses.