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VCA and AARP launch public service advertisement to educate on vision health

October 2, 2007

Alexandria, VA-The Vision Council of America (VCA) and the American Association of Retired Persons (AARP) have launched their second public service advertisement (PSA) in an effort to educate Americans over the age of 40 about vision health.

Alexandria, VA-The Vision Council of America (VCA) and the American Association of Retired Persons (AARP) have launched their second public service advertisement (PSA) in an effort to educate Americans over the age of 40 about vision health.

"Sight Matters. Look Into Your Eyes" emphasizes the fact that many people care about how their eyes look but now about how well they see.

The PSA promotes a proactive outlook on eye care. Considering an estimated 6 million Americans over the age of 40 have uncorrected visual impairment and this figure thought to increase by 2020.

The PSAs were distributed to more than 8,000 print and broadcast media outlets in early September. This campaign is an extension of the "Check Yearly. See Clearly" initiative which aims to educate Americans about the importance of regular vision care.