TV spots promote contact lens, contest

Rochester, NY—Television viewers nationwide have been treated to 30-second commercials promoting Bausch & Lomb's PureVision soft contact lens as part of a national multi-media consumer advertising campaign.

The promotion, which runs through Oct. 31 on network and cable television stations, is designed to raise consumer awareness about the lenses and encourage consumers to visit their eye-care professional.

In addition to the TV campaign, Bausch & Lomb is sponsoring an online sweepstakes in which participants vote for "America's Greatest Sight" and register for a chance to win a grand-prize trip to the winning location-New York City, Washington, DC, San Francisco, or Las Vegas.

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