Article

TV ad helps relieve 'Desperate' eyes

Atlanta?CIBA Vision recently launched a television commercial for O2OPTIX contact lenses, narrated by Brenda Strong, the actress who provides the narration of ABC's top-rated series "Desperate Housewives."

Atlanta-CIBA Vision recently launched a television commercial for O2OPTIX contact lenses, narrated by Brenda Strong, the actress who provides the narration of ABC's top-rated series "Desperate Housewives."

During the 30-second ad, the narrator tells contact lens wearers that "to have healthy eyes, your eyes need oxygen." The spot wraps up with the narrator encouraging viewers to visit http://O2OPTIX.com/ to get a certificate for a free trial pair of lenses.

"This familiar voice will increase recognition of the O2OPTIX brand, as well as attract new O2OPTIX contact lens wearers," said Jeff Cohen, vice president of marketing, North America, CIBA Vision.

The commercial will air during top-rated shows on ABC, CBS, NBC, TBS, TNT, and USA networks, reaching an estimated 150 million consumers.

Newsletter

Don’t miss out—get Ophthalmology Times updates on the latest clinical advancements and expert interviews, straight to your inbox.

Related Videos
Abby Markward discusses the ASCRS Foundation and the ASCRS Annual Meeting
(Image credit: Ophthalmology Times) Inside ASCRS 2025: Francis S. Mah, MD, takes the helm with a vision for research, education, and advocacy
(Image credit: Ophthalmology Times) NeuroOp Guru: Cranial nerve six palsy with chemosis is a critical clue to cavernous carotid fistula
(Image credit: Ophthalmology Times) Neda Shamie_Controversies in Modern Eye Care 2025
© 2025 MJH Life Sciences

All rights reserved.