TV ad helps relieve 'Desperate' eyes

Atlanta-CIBA Vision recently launched a television commercial for O₂OPTIX contact lenses, narrated by Brenda Strong, the actress who provides the narration of ABC's top-rated series "Desperate Housewives."

During the 30-second ad, the narrator tells contact lens wearers that "to have healthy eyes, your eyes need oxygen." The spot wraps up with the narrator encouraging viewers to visit http://O2OPTIX.com/ to get a certificate for a free trial pair of lenses.

"This familiar voice will increase recognition of the O₂OPTIX brand, as well as attract new O₂OPTIX contact lens wearers," said Jeff Cohen, vice president of marketing, North America, CIBA Vision.

The commercial will air during top-rated shows on ABC, CBS, NBC, TBS, TNT, and USA networks, reaching an estimated 150 million consumers.