Transitions at PGA

March 23, 2011

Transitions Optical Inc. and partners held the third annual Transitions Championship PGA Tour event March 17 to 20 at the Innisbrook Resort and Golf Club.

Palm Harbor, FL-Transitions Optical Inc. and partners held the third annual Transitions Championship PGA Tour event March 17 to 20 at the Innisbrook Resort and Golf Club here.

This event is the largest consumer education event in the optical industry, and through on-site activities and national and local media coverage, Transitions Optical encouraged consumers to think about their ocular health and take steps to protect and enhance it in the future.

At the hub of these educational activities was the Healthy Sight Village, located behind the 18th green on the golf course. The week started off with Sunday’s “Think About Your Eyes Family Walk,” which gave families a chance to walk the course and watch the pros play before enjoying a family barbeque and entertainment by Radio Disney. The walk helped Transitions Optical raise $25,000 to support community outreach and education efforts by Prevent Blindness Florida.

Youth Wellness Days were hosted on Monday and Wednesday with the support of Essilor Vision Foundation. Students received free vision screenings and got the chance to engage in a variety of hands-on activities, including an “Improve Your Vision, Improve Your Game” swing clinic. Transitions and VSP Vision Care collaborated to provide free comprehensive eye exams and Transitions lenses for about 100 students from Ridgecrest Elementary School in Largo, FL, through the mobile eye-care clinic, Eyenstein, which was also available for tours throughout the week.

Other events and activities included:

Golf clinics and meet-and-greet events with PGA Tour pros and trainers

Product demos

A golf swing simulator

Eyewear fashion shows

Putting makeovers (sponsored by Nike, Transitions Optical, and VSP Vision Care)

Demonstrations with Callaway’s new RAZR Hawk driver and Neox Transitions SOLFX sun lenses

Displays of Oakley Transitions SOLFX sunwear and clothing.

Partners and featured organizations included the American Optometric Association, BayCare Health Systems, Bess the Book Bus, Carl Zeiss Vision, Essilor, Foundation for Eye Health Awareness, Innisbrook, LensCrafters, OneSight, Optos, and VisionWorks.