Transitions lenses named official eyewear of PGA Tour

Key Points

Paramus, NJ-Transitions Optical and the PGA Tour have entered into a global 4-year marketing partnership designating Transitions lenses as the official eyewear of the PGA Tour, Champions Tour, and Nationwide Tour.

As the official eyewear of the PGA Tour, Champions Tour, and Nationwide Tour, Transitions Optical will sponsor the Transitions Championship For Healthy Sight, to be held March 16 to 22, 2009 at the Innisbrook Resort and Golf Club in Palm Harbor, FL.

Tom Wade, chief marketing officer, PGA Tour, said, "In Transitions, we have a partner with a global brand platform that is not only relevant to golfers, but also to all those who value healthy sight and who lead active lifestyles or simply enjoy spending time outdoors."

"Improve Your Vision, Improve Your Game embodies Transitions Optical's commitment to educate consumers about the importance of healthy sight and quality of sight as contributors to optimal sports performance," said Brett Craig, president, Transitions Optical.