Software subscribers order online from own Web sites

Rouses Point, NY–Imperial Optical Inc. has entered into a strategic partnership with DaVinci Laboratories of Vermont that will ultimately let patients of subscribers to Imperial Optical's ECP WebSolutions order their eye-health supplements directly from their practitioners' Web sites.

Imperial Optical is a contact lens distributor; DaVinci Laboratories, a division of FoodScience Corp., offers natural supplements and nutraceuticals, including versions to support eye health.

The companies hope to tap into the $20 billion U.S. nutraceutical market–roughly 10 times that of the U.S. contact lens market–by making the eye/vision health line of DaVinci products available online to ECP WebSolutions subscribers at no additional cost. Consumers will be able to purchase directly from the ECP Web site using their own credit cards, and the software will allow practices to set the sale price of the DaVinci products.