Robert Marc names KEM as agency of record

New York-Eyewear designer Robert Marc has appointed Ketchum Entertainment Marketing (KEM) as public relations agency for his collection of custom-made sun and eyewear. As part of its ongoing media relations and marketing campaigns, KEM will work to expand the brand's positioning with fashion and celebrity influences, consumer publications, and leverage product placement in film and television.

Marc said, "I have always strived to create the best and the most innovative eyewear, and was never afraid to do something different. KEM shares the same enthusiasm about presenting ideas in a novel way, and has the positioning expertise and relationships within the entertainment industry to help achieve our goals."

Mark Owens, KEM managing director, said, "With the abundance of eyewear on the market, it is important to remember that only a handful of people create the trends, and Robert Marc is a designer and company that has changed the face of what it means to wear glasses. We look forward to strengthening his reputation and driving consumer brand awareness."