-Ophthalmic  lens designer and manufacturer Volk Optical and the distributor  of its products, Pioneer International,  have donated $30,000 to the American Cancer Society after selling 1,000 of the limited-edition diagnostic and treatment lenses Volk developed in 2009  to support Pioneer’s philanthropic efforts.

The lenses, available in 20-, 78-, and 90-D versions as well as in a  digital wide-field model, are ringed in the signature pink of breast cancer  awareness and are engraved with the awareness ribbon. They are available  exclusively from Pioneer.

The sale of each lens in the line results in $30-$10 of the purchase  price and matching funds of $10 each from Volk and Pioneer-being  donated to breast cancer research. The campaign originated in observance of  Pioneer’s 10th anniversary.

“Statistically, one in eight U.S. women will develop invasive breast  cancer over the course of her lifetime,” said Valerie Nicola, founder and chief  executive officer of Pioneer. “With this disease [affecting] not only women but  the lives of their loved ones, we felt it important to unite with Volk in an  effort to support new discoveries and a better understanding of cancer and its  treatment.”

To order the lenses, contact Pioneer at 888/206-5380 or visit 

Volk Optical and Pioneer International have donated $30,000 to the American Cancer Society after selling 1,000 limited-edition diagnostic and treatment lenses.