Paper reveals contact lens consumer demographics

Rouses Point, NY-Imperial Optical Inc. has published Contact Lens Brand Demographics: A Guide to Who Wants Which Brands. The white paper, first in Imperial's "Marketing Contact Lenses" series, includes demographic data from consumers who conducted online searches for branded contact lenses.

Contact Lens Brand Demographics includes data on consumers who searched online for Acuvue Oasys, Acuvue 2, Proclear, Night & Day, Focus Dailies, Acuvue Advance, O2Optix, Biomedics 55, 1-Day Acuvue, and PureVision. This list represents the top 10 most frequently searched-for contact lens brands in July 2006.

David M. Pearce, director of sales and marketing at Imperial Optical and author of the paper said, "This white paper is a must read for all independent eye-care practitioners (ECPs) who plan to conduct any contact lens marketing campaigns in the next 6 to 9 months. The paper addresses one of the most important reasons why contact lens marketing campaigns at the eye-care practitioner level fail: an improperly targeted audience.

Marketing Contact Lenses-Contact Lens Brand Demographics: A Guide to Who Wants Which Brands is available to ECPs at no cost. For a free copy of the white paper, call 800/367-8422 or go online at http://www.imperialoptical.com/contactlensdemographicsregistration.aspx.