Ophthalmology and dispensing can co-exist profitably

"Physicians must realize that dispensing is a retail business and it's a totally different breed of cat than having a surgical practice," said Phernell C. Walker II, ABOM, Master in Ophthalmic Optics.

"Physicians must realize that dispensing is a retail business and it's a totally different breed of cat than having a surgical practice," said Phernell C. Walker II, ABOM, Master in Ophthalmic Optics.

Walker made the presentation "Ophthalmology and the Dispensary" Saturday, Nov. 11 at the Ophthalmology Times/American Association of Dispensing Ophthalmologists' Dispensing Solutions Pavilion.

According to Walker, there are five key prerequisites for successful dispensing:

  • Writing 100 prescriptions per month and maintaining a 60% capture rate.


  • A good location.


  • The right staff.


  • Physician participation.


  • Reliable vendors that carry name-brand products.In conclusion, Walker said, "All these things can create a dispensary that will be very successful, that will do very, very well for you."

The program will again be presented today, Nov. 12, at 2:30 p.m.; Monday, Nov. 13 at 1:45 p.m.; and Tuesday, Nov. 14 at 1:45 p.m. in the Dispensing Solutions Pavilion, located in Booth 2272 of the Sands Expo and Convention Center.