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Consider using the slow time at the end of the year to work on your business so you are ramped up to deal with the busy season around the corner.
Don't let the slow season undermine your success. You may feel as if there's not a whole lot of work in your business right now. Consider using this down time to work on your business so you are ramped up to deal with the busy season just around the corner. Here are a few checklists:
Identify dead wood on your frame displays and map a plan to eliminate it by the end of the year. Mark it down. Donate it to charity and take the write-off.
Bring in a specialist to service all your machines and instruments.
And last, but not least, take care of you. Don't forget to take a couple days off yourself so you will be rested for the coming year!
Rene D. Soltis, FNAO, is senior director of meetings and education for The Vision Council, Alexandria, VA. With more than 34 years of experience as a dispensing optician, Soltis also serves as a liaison to the conference advisory board of International Vision Expo.