Juicy Couture launches high-fashion sunwear line

January 15, 2006

New York—This February, Juicy Couture, designer of fashion-forward women's apparel, will launch Shades of Couture, its inaugural line of sunwear.

New York-This February, Juicy Couture, designer of fashion-forward women's apparel, will launch Shades of Couture, its inaugural line of sunwear.

The Shades of Couture collection consists of 21 styles, including plastic, metal, and metal/plastic combinations. In keeping with the Juicy Couture brand strategy, the sunwear will feature charms, logos, witty sayings, and Swarovski crystals. Along with high style, the sunwear also offers safety by providing all lenses with 100% UV coverage.

The debut collection will come with a limited edition Juicy crystal pink case. Wholesale pricing for the collection ranges from $92.50 to $130.00.