Jee Vice sunwear appears in 5th Avenue department store

April 15, 2009

To celebrate the "Reflection of a woman's soul" campaign, Jee Vice sunglasses are on display in Henri Bendel's Fifth Avenue store window through the end of the month. A Jee Vice Boutique also can be found at the department store.

Key Points

Los Angeles-To celebrate the "Reflection of a woman's soul" campaign, Jee Vice sunglasses are on display in Henri Bendel's Fifth Avenue store window through the end of the month. A Jee Vice Boutique also can be found at the department store.

The brand began its relationship with the department store since their move to parent company Optic Couture last year. The boutique's hours coincide with Henri Bendel's regular store hours and will offer the latest and most popular from its collection of sunwear.

Jee Vice is among the first brands to be included in this newly developed program by Henri Bendel. The boutique will boast 13 of the 22 styles within the 6-year-old collection, including their latest styles as well as popular designs from previous seasons. Other brands that will be participating include Chan Luu, Rebecca Minkoff, and other high-end brands.