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|Articles|July 15, 2002

Invest in advertising to become patients' first choice

New York-Achieving success in an optical dispensary requires a continued, innovative marketing effort by the entire office staff, according to two experts who spoke on the subject at the American Association of Dispensing Ophthalmologists (AADO) 6th Dispensing Ophthalmology Conference held during this year's International Vision Expo East.

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