|Articles|October 1, 2001

How do you know if your ad dollars are effective?

In this climate of declining economic conditions, it is more importantthan ever for refractive surgeons to have a well-planned and well-executedmarketing strategy, say several experts in the field.

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(COPE Credit) Time Matters in GA: The Impact of Early Detection and Proactive Treatment Approaches
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(COPE Track) The Neural Frontier: Mapping Neurostimulation Across the DED Patient Spectrum for Refractive Surgery
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(CME Track) Patient-Centered Treatment Strategies in the Management of nAMD and DME
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(COPE Track) Clinical Case Connections: Understanding the Impact of Advances in Treatment for DME and DR
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Tanner Ferguson, MD; Taj Nasser, MD, FWCRS

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(CME Credit) Navigating Pharmacological Presbyopia Treatment for Enhanced Patient Care
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