Eyefinity launches Tura, REM Eyewear on Eyefinity.com

Rancho Cordova, CA-Eyefinity, a leading Internet portal for the optical industry, has entered into e-commerce partnerships with Tura L.P. and REM Eyewear. The agreement will make Tura and REM Eyewear products available online through http://Eyefinity.com/.

"This relationship allows us to provide another benefit to private eye-care practitioners, particularly since servicing this segment of our industry is one of the attributes on which Tura has built its 60-year legacy," said John Weir, Tura's general manager.

"We are very happy to partner with Eyefinity. The synergy enables both companies to enhance their mutual commitment to exceptional service further and to support to the independents," added Alex Papadopoulos, REM Eyewear's vice president of sales.

REM Eyewear offers frames with brand names, such as Barbie, Converse, Esquire, and Cosmopolitan, as well as house brands Plus+ and Rembrand.

Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing, and business management solutions to the private practice eye-care community. Eyefinity is located online at http://www.eyefinity.com/.