|Articles|April 10, 2003

Eye-catching - Humorous ad campaign introduces eye drops

Atlanta-Most advertising campaigns aim to be "eye-popping," but a new television commercial for Novartis Ophthalmics' eye drops shows a golfer doing just that.

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Eye-catching - Humorous ad campaign introduces eye drops

Newsletter

Latest CME

Expanding Treatment Options for Demodex Blepharitis: Patient-Centric Approaches to Therapy

Expanding Treatment Options for Demodex Blepharitis: Patient-Centric Approaches to Therapy

Interventional Glaucoma Treatment: Evolving Paradigms for Addressing Unmet Needs

(COPE Track) Leveraging Rho Kinase Inhibition in Glaucoma Management — How Can Novel Treatment Pathways Impact Patient Outcomes?

EnVision Summit

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(COPE Track) Visionary Approaches: Rethinking Therapeutic and Interventional Glaucoma Management

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Navigating the Glaucoma Therapeutic and Surgical Landscape: From Conventional to Cutting-Edge

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(COPE Track) Neurotrophic Keratitis: Multidisciplinary Approaches to Enhance Patient Outcomes

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(COPE Track) The Neural Network: Exploring The Role of Neuromodulation in Dry Eye Disease Management

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(COPE Track) Clinical Case Connections: Expert Insights on Applying Therapeutic Innovations in nAMD

(COPE Track) Small Mites, Big Impact: Revolutionizing Demodex Blepharitis Care

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(COPE Track) Revolutionizing nAMD and DME Management: Collaborative Strategies in the Age of Durable Treatments

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20th Annual Controversies in Modern Eye Care

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(COPE Track) Rapid Reviews in Retina™: Emerging Updates from Winter 2025 – Addressing the Wealth of New Data in Treatments for nAMD and DME

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