Discounted contacts

Rochester, NY-Bausch + Lomb is launching “The Daily Score” promotion, whereby eye-care professionals can offer patients the opportunity to obtain the company’s daily disposable lenses (SofLens) for their children for less than $1 per day.

“The Daily Score” builds on a 2010 promotion that was designed to encourage parents and their children to participate in a “Seeing Eye to Eye” contest together.

“The Daily Score” will enable more kids to benefit from [our] daily disposable lenses so they can kick off the school year with the clear, crisp vision necessary to perform their best, in school and out,” said Lisa VanDeMark, vice president, North America marketing, Bausch + Lomb. “We’re happy to offer eye-care professionals the tools with which to have a conversation with parents to determine if [our] daily disposable lenses are the right option for their children.”

To learn more about the promotion, visit www.soflens.com.