Costa Del Mar offers DVD on selling the brand

Ormond Beach, FL-Costa Del Mar has created a 15-minute training DVD that encourages retailers to "live, breathe, and speak Costa Del Mar" to boost sales of the premium, polarized sunglasses.

The DVD includes an online contest and prizes available through December 2005.

The sunglasses are designed for water enthusiasts, and the company wants sales personnel to understand their specific advantages over other brands.