Article

Consumers need education on value of vision-care plans

Del Mar, CA?Transitions Optical Inc. recently sponsored a roundtable among members of the National Association of Vision Care Plans (NAVCP) to address consumer education on the value of vision-care plans. The event included representatives from NAVCP primary members Davis Vision, EyeMed Vision, National Vision, Spectera, Wal-Mart, and WellPoint.

Del Mar, CA-Transitions Optical Inc. recently sponsored a roundtable among members of the National Association of Vision Care Plans (NAVCP) to address consumer education on the value of vision-care plans. The event included representatives from NAVCP primary members Davis Vision, EyeMed Vision, National Vision, Spectera, Wal-Mart, and WellPoint.

Tim Fortner, roundtable moderator, said, "We came to consensus that eye care is the Rodney Dangerfield of health care-it just can't get no respect. To change that, we need a PR makeover, and our first step is to agree on a simple message for consumers that reinforces the value of proper vision care and vision wear for overall health." Fortner is trade development manager, Transitions.

"Low awareness also creates a danger for the future of this industry as we struggle to compete with other aspects of health care and convince consumers that their already stretched dollars are well-spent investing in their vision," said Pat Huot, national account manager of managed care, Transitions.

Roundtable participants plan to present the consensus paper to the NAVCP board along with recommendations on next steps for a potential follow-up meeting to refine a further strategy for consumer education.

Updates and announcements will be posted on http:// http://NAVCP.org/.

Newsletter

Don’t miss out—get Ophthalmology Times updates on the latest clinical advancements and expert interviews, straight to your inbox.

Related Videos
(Image credit: Ophthalmology Times Europe) Anat Loewenstein, MD, shares insights on the real-world results of remote retinal imaging
(Image credit: Ophthalmology Times) Two-wavelength autofluorescence for macular xanthophyll carotenoids with Christine Curcio, PhD
(Image credit: Ophthalmology Times) FLIO and the brain: Making the invisible visible with Robert Sergott, MD
(Image credit: Ophthalmology Times) Structure-function correlates using high-res OCT images with Karl Csaky, MD, PhD
(Image credit: Ophthalmology Times) SriniVas Sadda, MD, on high-res OCT of atrophic and precursor lesions in AMD
(Image credit: Ophthalmology Times) Christine Curcio, PhD, shares histology update supporting review software and revised nomenclature for <3 μm OCT
1 expert is featured in this series.
1 expert is featured in this series.
1 expert is featured in this series.
© 2025 MJH Life Sciences

All rights reserved.