Companies will co-promote line of lid scrub eye cleanser

CYNACON/OCuSOFT and Alimera Sciences Inc. will co-promote OCuSOFT lid scrub eyelid cleansers. Alimera sales representatives will provide details and samples of OCuSOFT's lid scrub family of eyelid cleansers to existing ophthalmic and optometric customers.

"We could not be more excited about this partnership," said Cynthia L. Barratt, president and chief executive officer of CYNACON/OCuSOFT. "The entire executive staff at Alimera has prior experience managing a national campaign for another brand in the eyelid hygiene category. Collectively, we now have not only the number-one brand, but a strong, experienced management team as well."

OCuSOFT lid scrub is available in pre-moistened pads, solution, and a new lid scrub foam.