|Articles|April 15, 2003

CIBA Vision pumps up lens care, campaign

Atlanta-CIBA Vision is pumping $10 million more into its advertising budget, initiating new marketing campaigns on three product lines, and increasing its sales force by more than 30% to strengthen its presence in North America.

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CIBA Vision pumps up lens care, campaign

Newsletter

Latest CME

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(CME Track) Rapid Reviews in Retina™: Emerging Updates from Winter 2025 – Addressing the Wealth of New Data in Treatments for nAMD and DME

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Living With X-Linked Retinitis Pigmentosa: What We Can Learn From a Patient’s Experience

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(COPE Credit) Navigating Pharmacological Presbyopia Treatment for Enhanced Patient Care

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