|Articles|April 15, 2003

CIBA Vision pumps up lens care, campaign

Atlanta-CIBA Vision is pumping $10 million more into its advertising budget, initiating new marketing campaigns on three product lines, and increasing its sales force by more than 30% to strengthen its presence in North America.

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CIBA Vision pumps up lens care, campaign

Newsletter

Latest CME

(COPE Track) Leveraging Rho Kinase Inhibition in Glaucoma Management — How Can Novel Treatment Pathways Impact Patient Outcomes?

20th Annual Controversies in Modern Eye Care

(CME Track) Clinical Consultations™: Framing a New Approach to Geographic Atrophy Management – Expert Insights into Recent Developments

(COPE Track) Clinical Consultations™: Framing a New Approach to Geographic Atrophy Management – Expert Insights into Recent Developments

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(COPE Track) Rapid Reviews in Retina™: Emerging Updates from Winter 2025 – Addressing the Wealth of New Data in Treatments for nAMD and DME

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(CME Track) Collaborative Community Connections™: Mastering the Management of nAMD and DME Through Therapeutic Innovation

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(COPE Track) Collaborative Community Connections™: Mastering the Management of nAMD and DME Through Therapeutic Innovation

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(CME Track) Neurotrophic Keratitis: Multidisciplinary Approaches to Enhance Patient Outcomes

(COPE Track) Neurotrophic Keratitis: Multidisciplinary Approaches to Enhance Patient Outcomes

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(COPE Track) The Neural Network: Exploring The Role of Neuromodulation in Dry Eye Disease Management

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(CME Credit) Navigating Pharmacological Presbyopia Treatment for Enhanced Patient Care

Neurotrophic Keratitis Insights: An Interactive Corneal Sensitivity Testing Workshop

(COPE Credit) Navigating Pharmacological Presbyopia Treatment for Enhanced Patient Care

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(CME Track) Small Mites, Big Impact: Revolutionizing Demodex Blepharitis Care

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(CME Track) Burst CME™ Part 1: Insights Into Glaucoma and the Need for Early Intervention

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(COPE Track) Neurotrophic Keratitis in Focus – From Early Recognition to Strategic Intervention

(CME Track) Leveraging Rho Kinase Inhibition in Glaucoma Management — How Can Novel Treatment Pathways Impact Patient Outcomes?

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EnVision Summit

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(CME Track) The TED Perspective: A Multidisciplinary Approach to Thyroid Eye Care

(CME Track) Expanding Horizons in Toric IOLs: Translating Technological Advances Into Improved Patient Outcomes

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(CME Track) The Neural Frontier: Mapping Neurostimulation Across the DED Patient Spectrum for Refractive Surgery

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(COPE Credit) Time Matters in GA: The Impact of Early Detection and Proactive Treatment Approaches

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(COPE Track) Visionary Approaches: Rethinking Therapeutic and Interventional Glaucoma Management

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(COPE Track) The Neural Frontier: Mapping Neurostimulation Across the DED Patient Spectrum for Refractive Surgery

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