Campaign launches ads

March 23, 2011

Think About Your Eyes, a public awareness campaign designed to educate Americans about the importance of vision health and comprehensive eye exams, has launched new television and radio advertisements in the Atlanta, Chicago, Cincinnati, Denver, Houston, Los Angeles, New York, Portland, OR, and Sacramento, CA, markets.

New York City-Think About Your Eyes, a public awareness campaign designed to educate Americans about the importance of vision health and comprehensive eye exams, has launched new television and radio advertisements in the Atlanta, Chicago, Cincinnati, Denver, Houston, Los Angeles, New York, Portland, OR, and Sacramento, CA, markets.

“We hope to encourage eye-care professionals [ECPs] to emphasize to their patients the broader importance of yearly comprehensive eye exams and the impact they have on health,” said Mike Daley, president and executive director of the Foundation for Eye Health Awareness. “ECPs can take advantage of our in-office promotions to support the campaign’s message.”

For more information on the Foundation for Eye Health Awareness and the Think About Your Eyes campaign, visit www .thinkaboutyoureyes.com, follow the campaign on Twitter @ThinkAboutEyes, visit the campaign’s Facebook page, or check out videos on YouTube at www.youtube.com/thinkaboutyoureyes.