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Bausch + Lomb (B+L) and Walgreens will collaborate on SightSense, a new online and in-store patient education program to heighten eye health awareness.
Rochester, NY and Deerfield, IL-Bausch + Lomb (B+L) and Walgreens will collaborate on SightSense, a new online and in-store patient education program to heighten eye health awareness and encourage consumers to take proactive steps to protect and preserve their sight.
“We know that more than 80% of visual impairment is preventable, which makes it that much more important to elevate eye health awareness among consumers,” said Calvin Roberts, MD, B+L executive vice president and chief medical officer. “Through the SightSense program we have an opportunity to do just that, and ultimately help people preserve and protect their most treasured sense, as well as improve their overall health.”
The SightSense program features a special eye health section on Walgreens.com that provides tools, information, and resources to help consumers become informed and proactive in their eye health. SightSense in-store events will be held in approximately 10 cities across the country in 2013.
“By raising awareness of eye health as an integral part of a consumer's overall preventive care plan, we further enrich the wellness experience available to and accessible for our customers, ” said Robert London, MD, Walgreens national medical director.
Through both the online and in-store components of the SightSense program, consumers will be encouraged to get regular eye exams from their local eye care professionals, a key step to maintaining healthy eyes and preventing other health-related issues.
B+L and Walgreens will work together to build greater awareness about issues like these by providing consumers with the educational resources they need to increase their knowledge.
For more articles in this issue of Ophthalmology Times eReport, click here.