Bausch & Lomb wears pink to fight breast cancer

Rochester, NY-A pink contact lens case will come in a special "pink" package with any purchase of Bausch & Lomb's multi-purpose contact lens solution (ReNu Multiplus) in support of the fight against breast cancer this month.

Bausch & Lomb has made it a goal to donate $375,000 for the cause, taking 10% per box out of the retail sales of these specially marked packages. A minimum donation of $250,000 will be made regardless of sales.

"In honor of the mothers, grandmothers, and other family members and friends affected by this terrible disease, Bausch & Lomb is proud to be the first eye-care company to introduce a product in support of Susan G. Komen for the Cure," said Lisa VanDeMark, marketing director, U.S. lens care business.

The "pink" package is available through Oct, 31 at mass market, grocery, and drug store retailers nationwide.