Bausch + Lomb launches LUMIFY Preservative Free redness reliever eye drops in the US

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Bausch + Lomb has launched its LUMIFY Preservative Free redness reliever eye drops in the US.¹ The first and only preservation-free OTC eye drops contain low-dose brimonidine tartrate 0.025% that works to relieve redness of the eye due to minor eye irritations, according to a news release.

“Consumers often say how amazed they are at the difference our original LUMIFY makes to their eyes, with over 50,000 five-star reviews as proof,” said John Ferris, president, Consumer at Bausch + Lomb, in the release. “LUMIFY Preservative Free brings that same fast-acting formula to those with sensitive eyes — delivering a visibly brighter, whiter look in just 60 seconds.”

LUMIFY eye drops were initially introduced by Bausch + Lomb in 2018 and remain the only OTC redness relievers that selectively target eye redness with a lower risk of rebound redness and loss of efficacy when used as directed, the release stated. The FDA approved LUMIFY Preservative Free eye drops in April 2024.¹

“LUMIFY delivers consistently proven results for patients experiencing eye redness,” said Melissa Toyos, MD, partner of Toyos Clinic in Nashville, Tennessee, in the release. “With LUMIFY Preservative Free, my patients with eye sensitivities now have an option that’s just as effective as the original LUMIFY redness reliever eye drops.”

LUMIFY Preservative Free is currently available in single-use vials at most US retailers nationwide, including Walmart, Target, CVS, Walgreens, Rite Aid, and Amazon, among others. The drops have a manufacturer’s suggested retail price of $26.99 and will feature updated premium packaging.¹

Reference:

1. Bausch + Lomb launches new LUMIFY Preservative Free redness reliever eye drops in the United States. News release. Bausch + Lomb. May 21, 2025. Accessed May 21, 2025.