Alimera, CYNACON align for lid scrub family

Atlanta-Alimera Sciences Inc. sales representatives will provide details and samples of the OCuSOFT lid scrub family of eyelid cleansers to existing ophthalmic and optometric customers as part of a co-promotion agreement with CYNACON/OCuSOFT.

"This agreement matches Alimera Sciences' excellent practitioner relationships with CYNACON/OCuSOFT's quality product line," said Dan Myers, Alimera Sciences' chief executive officer. "OCuSOFT Lid Scrub is the number-one doctor-recommended eyelid cleanser, and we expect this collaboration to provide expanded care to doctors and staff as well as their patients."

"We could not be more excited about this partnership," said Cynthia L. Barratt, president and chief executive officer for CYNACON/OCuSOFT, Richmond, TX. "The entire executive staff at Alimera has prior experience managing a national campaign for another brand in the eyelid hygiene category. Collectively, we now have not only the number-one brand, but a strong, experienced management team as well."