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AAO Web site ranked most useful among ophthalmologists by study

Article

The American Academy of Ophthalmology's (AAO) Web site has been ranked the most useful research site by ophthalmologists.

San Francisco-The American Academy of Ophthalmology's (AAO) Web site has been ranked the most useful research site by ophthalmologists, according to data gathered by PERQ/HCI in the 2007 Media-Chek Eyecare study, a syndicated audit that measures readership and exposure potential of medical journals.

"We are proud that the Academy's Web site is so useful to our members," said H. Dunbar Hoskins Jr., MD, executive vice president of the academy. "We continue to look for new ways to make the Web site even more valuable, including enriching the content on the Ophthalmic News and Education (O.N.E.) Network."

The site was noted most useful by 24% of those surveyed, which is more than double the response for PubMed, its nearest competitor. Users with a high-volume practice or surgical practice and those aged 45 and younger selected the site as most useful.

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