7EYE, Winter Wildlands Alliance team to preserve public land for snowsports

Key Points

Pleasanton, CA-Enhancing its commitment to the environment, 7EYE has partnered with the Winter Wildlands Alliance (WWA), a Boise, ID-based non-profit organization promoting the preservation of winter wildlands and a quality human-powered snowsports experience on public lands.

The partnership encourages consumers to sign up and donate $150 to WWA at http://www.winterwildlands.org/action/donation.php. In return, consumers are issued a coupon for a free pair of 7EYE's Seal Protection Factor 100 eyewear that, according to the company, blocks airborne irritants, wind, and peripheral glare with its proprietary non-air-permeable eyecup design.

"Our partnership with 7EYE will help increase awareness for the need to protect the winter wildlands so important to the enjoyment of winter sports," said Mark Menlove, executive director for WWA. "7EYE's participation points to the importance of eye protection when hitting the slopes and trails. This is a win win."