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7EYE increases commitment to NXT performance lenses

May 15, 2008

7EYE by Panoptx is replacing its polycarbonate lens line with NXT Performance Sunlenses from Intercast, a division of PPG Industries.

Jackson Hogen, vice president of marketing and research and development for 7EYE, said, "We are extending our NXT lens collection to include all of our marine polarized lenses, effective immediately, and will be stepping up to NXT in our Re-ACT (Amplified Color Technology) lenses."

Also, 7EYE's increased commitment to PPG's NXT lenses is being reciprocated with marketing support from PPG that has allowed 7EYE to increase its advertising campaign substantially among ECP trade publications.