L. Neal Freeman, MD, MBA,FACS

Business publications have been dominated recently by stories of corporate tricks, distortions, falsehoods, and a wide variety of other malfeasance. Corporate governance is thus receiving attention like never before. It has been a topic of major concern at the executive, legislative, and judicial branches of government as well as in society at large.

A pillar of a successful marketing plan is effective positioning. The lack of "punch" in a given marketing effort is frequently due to fogginess in this area.