Effective positioning enhances practice success

June 15, 2003
L. Neal Freeman, MD, MBA,FACS

Dr. Freeman, president and founder of CPR Analysts, Melbourne, FL. He is a practicing ophthalmic plastic surgeon and a certified specialist in physician coding.

A pillar of a successful marketing plan is effective positioning. The lack of "punch" in a given marketing effort is frequently due to fogginess in this area.