Position your office as a specialty contact lens center

Dispensing ophthalmologists can increase patient traffic and revenue flow by developing an optical shop that specializes in contact lenses. Get to know the features, benefits, and advantages of the new generation of contact lenses-and make sure your staff knows, too. Encourage patients who used to wear contact lenses to give them another try. Market your contact lens forte on the Web, through direct mail, and special events.

The contact lens industry has made remarkable advances that are every bit as exciting as an Internet-accessible-cell phone. A short list of contact lens products introduced in the past 5 years includes:

If any of those brand names is unfamiliar, then it's time to bring some new life into your contact lens practice. The best way to come up to speed on contact lens products is to use the features, advantages, and benefits method.