CIBA Vision introduces new corporate identity

CIBA Vision has announced a new corporate identity, including a corporate logo and purpose statement:

Atlanta-CIBA Vision has announced a new corporate identity, including a corporate logo and purpose statement: "Shared passion for healthy vision and better life."

"We are proud of our history and the progress we have made and yet remain committed to continuously raising our game to ensure that we not only satisfy, but truly partner with, eye-care professionals (ECPs) to delight consumers with innovative products," said Richard E. Weisbarth, OD, FAAO, vice president, global head, professional development and partnerships, CIBA Vision.

CIBA Vision will phase in the new logo on product packaging and other materials throughout this year, with full transition to the new logo on its product line expected by the end of next year.

To better partner with and support ECPs in bringing the benefits that these new products offer to their patients, CIBA Vision also is increasing its investment in programs to educate professionals on enhancing the patient experience and improving the business performance of their practices.