Bausch & Lomb (B&L) has committed to raise both awareness and funding up to $400,000 for Susan G. Komen for the Cure through sales of its ReNu MultiPlus solution and an online campaign at www.ReNuCares.com.
B&L will donate $1 for every ReNu coupon redeemed or unique code entered online, with a minimum guaranteed donation of $300,000. The company also will team up with the ophthalmic community in this initiative. By supplying U.S. eye-care professionals with in-office displays, $2.50-off coupons, and pink plastic lens cases for patient giveaways, B&L hopes to activate its core constituency in fighting the disease.
"I am proud to partner with B&L on this wonderful cause," said Rhonda Robinson, OD, of Ossip-Robinson Optometry, Indianapolis, and president of the organization Women of Vision. "I want to encourage the entire community to take this opportunity to act together in a substantial way to help eradicate breast cancer."