Focus on Hispanics
December 15, 2007
Dr. Rojas opened Rojas Eye Care in his new hometown of Allentown, PA. He quickly discovered major cultural differences between his former patient base, which was 95% Caucasian, and his new patient base, which is 80% Hispanic. In his Spanish-speaking patient population, Dr. Rojas found undiagnosed systemic medical issues impacting eye health, a lack of education on preventive measures, and patients who were chronically late or just skipped appointments.