Your most visible accessory
December 15, 2007
During the past 10 years, almost every major designer has gotten into this high-margin, high-exposure category. Consumers have responded favorably, happy to own a piece of their favorite brands. Since most ready-to-wear is not outwardly brand-identified, if the shopper wants to make a brand statement, the outward logo on an accessory is a logical way to show off. It makes perfect sense that the brand trend should extend strongly into the world of prescription eyewear.