SPOTLIGHT -
Crowds for hire: Finding the voice of patient needs
Medication compliance and regular exams are important to maintaining healthy vision. Turn your patients into a loyal ‘fan base’ with these consumer-friendly tips.
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‘Spark joy’ in your ophthalmic practice with these frame board tips
Follow Marie Kondo’s lead and spring clean your practice to make way for fresh frames.
Cut yourself a ‘New Deal’ to gain back profits
Take control of your practice's finances using these three easy tips
It’s your optical’s time to play ball
Be excited about looking at the odds and following your team as they begin the long process of qualifying for playing in the World Series. Spring training is just around the corner and who doesn’t love a good ball game?
Turn complaints into ‘gifts’: 5 steps for improving online reviews
You don’t need to change your brand. Change how you interpret feedback.
Snowball your way into effective delegation
Learn how coordination, cooperation, and communication make up the components of successful delegation.
Accepting change is hard, but with the right guidance it doesn’t have to be
Blogger Donna Suter draws from personal experience and provides four tips on maintaining the needs of your practice in an evolving business climate.
