Patient expectations can blossom in four summer-friendly steps
July 25, 2019
Tending to an angry ophthalmic customer is the golden opportunity to foster a better relationship with him or her—here's how.
Donna Suter
Episode 7: How do you clean your bathroom mirror?
June 2, 2019
Like polishing glass, there are different ways to make your practice shine
Build a better work environment in 4 easy steps
March 13, 2019
Supportive leadership creates a culture that benefits your whole team.
Three time management skills to achieve financial success
November 6, 2018
Time is everything. How are you spending yours?
Internet glasses shoppers and loaves of banana nut bread
November 6, 2018
Are you wondering if other practices are charging for adding pupillary distance (PD) to prescriptions and adjusting glasses purchased online for free? If so, how does this fit into your mission statement and strategic goals?
The one summer event your optical should be hosting
July 2, 2018
Editor’s Note: Welcome to “Eye Catching: Let's Chat,” a blog series featuring contributions from members of the ophthalmic community.
Hey, chocolate chip cookie fans!
May 23, 2018
Editor’s Note: Welcome to “Eye Catching: Let's Chat,” a blog series featuring contributions from members of the ophthalmic community.
Bird’s-eye view: Use these golf tips to control your misses
April 20, 2018
How taking a holistic, tactical approach into process improvement can drive even the smallest of gains for your practice
Lessons learned from Shake Shack and Danny Meyer
February 20, 2018
OT blogger Donna Suter shares the essential keys to success from master entrepreneur Danny Meyer, founder of Shake Shack. Implementing his tips will make your practice flourish!
P.S. Use this cost-effective marketing tactic to increase end-of-year profits
October 8, 2017
When you do not have enough money or time, a well-worded post script can be your best friend. Whether you are the new doctor who doesn’t have a large database or the kind-hearted provider who accepts all those low-paying plans and really can’t afford the estimated 60 cents per unit cost of a fall postcard campaign, please consider adding a P.S. to emails and a red-ink P.S. to all patient-directed, routine postal pieces.
