Ocular vitamin brand available through physicians, drug stores
In an effort to increase patient adherence to therapy and safety, as well as to maximize effectiveness, two eye-health products (Macular Health Formula and Dry Eye Formula, EyeScience) are sold to both eye-care professionals for resale from their offices and through a mass market retailer.
Columbus, OH
-In an effort to increase patient adherence to therapy and safety, as well as to maximize effectiveness, two eye-health products (Macular Health Formula and Dry Eye Formula, EyeScience) are sold to both eye-care professionals for resale from their offices and through a mass market retailer, according to the company. The company’s ocular vitamins are the only ones that are available through both channels, according to the company.
The program also is designed to improve accessibility to the company’s products. Once patients are educated in a practice about the benefits of using ocular vitamins, they either can purchase the product directly from the eye-care professional or go to any CVS pharmacy.
The age-related macular degeneration formula contains vitamin C, vitamin E, zinc, copper, selenium, vitamin B-6, folate, lutein, zeaxanthin, omega-3 fatty acids, bilberry, alpha-lipoic acid, grape seed extract, and L-glutathione. The formula for dry eye contains vitamin E, flaxseed oil, omega-3 fatty acids, vitamin B-6, magnesium, and lactoferrin.
