'Check Yearly' campaign wins two national health honors

Alexandria, VA-Recognizing the nation's leading consumer health information programs and materials, the National Health Information Awards Program chose the Vision Council of America's (VCA) "Check Yearly, See Clearly" campaign as the winner of two awards for its 2007 competition.

The winning entries were chosen from more than 1,000 submissions judged by a national panel of health information authorities.

The "Check Yearly" program's "An Eye Doctor Can See Things You Can't" public service advertisement (PSA) campaign, developed in partnership with the American Association of Retired Persons, was given the Bronze award for Total Health Information Program in the Health Promotion/Disease and Injury Prevention Information category. The campaign's "Our Amazing Eyes" teaching guide, created with Scholastic Publishing and Transitions Optical Inc., also received the Bronze award in the category.

The Health Information Resource Center, a national clearinghouse for consumer health information programs and materials, coordinates the awards program.

Also in 2007, "Check Yearly, See Clearly" has been recognized for its efforts by the Public Relations Society of America (PRSA) and the American Society of Association Executives (ASAE) & The Center for Association Leadership.

The "An Eye Doctor Can See Things You Can't" PSA received a Bronze Anvil Award of Commendation from PRSA in the category of Media Relations-Consumer Services/Health Care Services. The "Our Amazing Eyes" teaching guide was given the Award of Excellence from ASAE & The Center for Association Leadership.