Study calls for consumer education on presbyopia

Fairport, NY-Nearly 90 million Americans suffer from presbyopia, but a new survey sponsored by CooperVision found that 83% of U.S. adults are not even aware of the condition.

In response to those findings, CooperVision launched a consumer public relations campaign to help educate patients about presbyopia and directing them to speak with their eye-care practitioner to learn about the vision correction options available to them as they develop the condition.

"The lack of awareness around presbyopia is surprising, especially since more Americans than ever are developing the condition in light of the maturing baby boomer population," said Doug Brayer, marketing manager at CooperVision.