Stock up, sell out

December 15, 2005

Everyone who wears eyeglasses knows there are certain accessories that one absolutely must have in order to stay comfortable, safe, and secure. Sometimes people don't realize they need an accessory until they see someone else with one or they are in a desperate situation without one. That is when they will remember where they saw the thing they need. And that should be in your optical shop.

The basics

All glasses should be dispensed with a sturdy case, preferably a hard case that the dog can't chew through. Glasses should also be dispensed with a microfiber cleaning cloth to prevent scratching the lenses. A liquid spray cleaner is also a nice thing to offer. Most people who have worn glasses for some time also have a little screwdriver kit. Anyone whose temple or nosepad piece has ever fallen off on a Sunday morning will have purchased one of those kits somewhere..

Cases

There are as many styles of cases as there are frames, so it is a good idea to have a nice assortment. Your logo with the name, address, and phone number of your office can be printed on the case. This is a convenient way to keep patients thinking of you and it is also helpful to patients if they have a question or need an appointment.

Readers

Ophthalmologists have always recommended over-the-counter readers to patients with simple presbyopia, so it is only logical to have a supply of high-quality readers in the dispensary. Although many people who wear readers are buying them in drugstores, some patients find the selection boring and uninteresting and prefer better choices. Another new trend is readers from "dollar" stores, but these are typically ones with lens irregularities and frame defects.

Chains and cords

Speaking of the reading-glass population, the worst thing about readers is not being able to put your hands on one when you need it. Many people who wear them finally resort to wearing them on a chain or cord around the neck. Once again, it is a service to this group to provide good-looking chains and cords so the look is fashionable and fun.